JC London Women’s Activewear — Now Open in Chester Unit 18, East-gate Shopping Centre

JC London Women’s Activewear — Now Open in Chester (Unit 18, East-gate Shopping Centre)

Chester just got a new reason to stretch, squat, and strut: JC London — the women’s activewear brand you’ve been seeing online — has opened a physical shop in the heart of the city. Located at Unit 18, East-gate (Eastgate) Shopping Centre, JC London is bringing London-designed, performance-driven activewear to Chester shoppers for the first time, giving local fitness fans, style seekers, and busy women an in-person place to try, feel and fall in love with their pieces. 

If you’ve only shopped JC London online so far, the new store changes the game. The brand is known for its “second skin” leggings, high-waisted, squat-proof designs and polished athleisure that transitions seamlessly from gym to coffee to city errands. Being able to try sizes, test fabrics and see finish details up close helps you pick the best pieces for your body and your routine — and the Chester shop makes that easy. 

What to expect in store

Walk into Unit 18 and you’ll find curated collections that echo the brand’s online lines — Stealth, Revive and Evolve — along with staples like high-waisted leggings, sports bras, seamless tops, and versatile layering pieces built for movement and everyday life. The shop focuses on tactile experiences: you can feel the Lycra® blends, test the compression and stretch, and see how seams and cuts flatter different shapes. If you’re hunting for leggings with pockets, squat-proof fabrics, or a pair that doubles as daywear, this is the place to get hands-on. JC London

Beyond product displays, expect helpful staff who can advise on fit, fabric care and styling. For many shoppers, that personal touch — pairing someone with the best size and silhouette — is the missing piece when buying activewear online. JC London’s in-store experience aims to mirror the brand’s promise: performance, comfort, and confidence.

Why this matters for Chester

Chester’s retail scene has a wonderful mix of heritage shops and modern retailers, but dedicated women’s activewear boutiques are rare. JC London’s new shop is billed as a destination where women can discover quality pieces designed by a brand that understands movement and everyday style. That makes it especially valuable for:

• Fitness communities: instructors, runners, yogis and gym-goers who want high-performance fabrics and reliable fit.

• Style-minded shoppers: people who wear activewear as part of their everyday wardrobe and want pieces that look polished outside the gym.

• Gift buyers: holidays, birthdays, or just-because gifts that feel premium and practical.

Having JC London physically in Chester also strengthens the local retail ecosystem — pop-up culture and small independents often feed footfall for neighbouring cafes, studios and boutiques, which is a win for the whole centre and the city. 

Tried-and-true pieces you can test in person

If you’re wondering what to try first, here are a few JC London favorites that shoppers love — and that you can now try on in Unit 18:

• Second Skin High-Waisted Leggings — buttery smooth, four-way stretch, designed to feel like a second skin and built to be squat-proof. Perfect for yoga, HIIT, or everyday wear. 

• Supportive Sports Bras & Crop Tops — structured, but comfortable; great for medium-impact workouts or layered looks. 

• Leggings With Pockets — because practicality matters: pockets that hold your phone or card for runs or dog walks. 

Testing these in person helps you decide what to keep for workouts and what works best for running errands or travel.

How to find JC London in Chester

The shop is easy to find — look for Unit 18 in the East-gate (Eastgate) Shopping Centre — a central location that’s convenient whether you’re visiting on foot from the Rows or driving into town. For the full online catalogue, product details and new drops, JC London’s website is www.jclondon.shop — great if you want to browse before you swing by. And if you follow the brand on social platforms, you’ll see updates about restocks and in-store events. 

Perfect time for a visit

Whether you’re shopping for a new gym kit, switching up your activewear staples, or grabbing gifts, the in-store experience is a refreshing break from online browsing. Try on different sizes (brands size differently and JC London leans into form-fitting, high-waisted cuts), feel the fabrics, and get styling tips from staff. If you’re picky about fit — especially around waist height or seam placement — the ability to try garments on will save you time and returns.

Community + events

Opening a retail space often brings more than just product: expect community activations like pop-ups, try-before-you-buy events, or collaborations with local fitness instructors. These events are a fun way to meet other active people in Chester, try new classes, and get hands-on demos of products in motion. Keep an eye on JC London’s Instagram and Facebook for announcements about in-store events and exclusive offers. 

Final word — go see for yourself

If you’ve read about JC London online and wondered how their leggings really fit, now’s the perfect time to pop into Unit 18, East-gate Shopping Centre and try them on. From performance-engineered fabrics to sleek, everyday athleisure, the new Chester store is designed to make shopping for activewear easier, more reliable, and — yes — a little more fun. Visit the shop or browse ahead at www.jclondon.shop to plan what you’ll try first. See you in Chester — and happy shopping!